How your company lost out to competitors over Christmas and New Year

Over Christmas and the New Year some companies shut down completely. Arguably some behave like it's a shutdown weeks before Christmas!

There are at least two 'silly seasons' every year in journalism and PR: Summer & Christmas.

While colleagues are winding down or contemplating the company Christmas party for which you're paying, the best thing to do for the health of your business is to do at least one thing which contributes to media activity over Christmas and the New Year.

PR Consultant Rob Burberry says: "Journalists are crying out for stories over this period and many companies waste the chance of great publicity. Knowing how to make a newsworthy story out of your company's activity is the next trick."