Did the storm impact not just your working day but your PR strategy?

So you’ve taken weeks, possibly months, to launch your campaign or product through the media and something unexpected happens and scuppers your plans.

Many businesses would have experienced this yesterday as a devasting storm swept across Kent, Sussex, Surrey and London.

Understandably news of the storm dominated coverage, in Surrey for example, Eagle Radio and BBCRadio Surrey both trying to assist residents as only local radio can in such times.

But what if yesterday was meant to be the day your message went to the press? Are you prepared for a more difficult challenge to get your company on-air?

Tip from owner, Rob Burberry: Ideally your media strategy would also include the flexibility to react to such circumstances as yesterday ensuring that your press release isn’t binned by the journalists as they concentrate on the dominating story.