You wouldn't expect South West Surrey MP and Cabinet Minister Jeremy Hunt to demonstrate perfectly the need for a consistent PR message, but what we can say - the man's done it!
We're all celebrating TeamGB's first medal win, but while we do Jeremy Hunt is launching an investigation as to why so many seats in the London 2012 Olympics are left empty.
Well that maybe his message to the media, but his partner in crime Lord Coe is insisting the seats are "stuffed to the gunwales" - we suggest he gets his eyesight checked.
In any political or business department, staff should be working together to ensure a coherent and consistent message is released to the media.
When 'high achievers' such as Jeremy Hunt and Sebastian Coe can't speak in unison, it demonstrates perfectly the treacherous ground awaiting any politician or business when dealing with public relations.
