The arrival of London 2012 in Surrey over the last 24 hours cannot be ignored and it's clear how the local media have contributed to creating a 'buzz' over this event.
It would be foolish to think that every resident in Surrey turned out to watch the road cycling event as it passed through Ripley and Dorking, but you'd be forgiven for thinking that life in Surrey stopped for a while.
Local radio stations Radio Jackie, Eagle Radio, and local newspapers the Surrey Advertiser and the Dorking Advertiser halted their usual leisurely weekends to churn out much hyped coverage.
Of course, it doesn't need London 2012 to arrive in Surrey to create a hype around your product or business. This can be done easily in any non-Olympic year, throughout the year if you have the right team.
If you're looking for that team and you're reading this, then you've found that team. Unlike sponsoring London 2012, it costs nothing to ask us a few questions which could benefit your business!
